L'OREAL PROFESSIONNEL DIA COLOR DEMI-PERMANENT GLOSS COLOR Semi-permanent alkaline coloring without ammonia 60ml

As the successor to the popular Dia Richesse series, L'Oréal Professioionnel presents a new version of the tone-on-tone coloring product. Semi-permanent alkaline paint has changed both its composition and performance. It is improved with nutrients, hyaluronic acid and Melanin Gap Filler technology, which has the ability to temporarily fill gaps caused by the loss of melanin during the coloring treatment. Dia Color does not contain ammonia, has an alkaline reaction, and the product's ingredients are 84% of natural origin. Thanks to this, the product provides delicate and effective coloring that lasts up to 4 weeks. Dia Color coloring also allows you to cover up to 70% of gray hair, and the efficiency of the product has been increased because the tube has a capacity of 60 ml. Demi Dia Color provides up to 3 times more shine and radiant reflections.

•          Dia Richesse replacement
•          Intended for tone-on-tone coloring
•          Does not contain ammonia
•          It has an alkaline formula
•          84% ingredients of natural origin
•          Covers 70% of gray hair
•          Contains hyaluronic acid
•          Larger, more efficient capacity of 60ml
•          All shades can be mixed
•          Lasts up to 4 weeks

How to use: In a non-metallic vessel, prepare a mixture with an appropriately selected activator Dia 1.8%, 2.7%, 4.5% in a ratio of 1:1.5. Mix the ingredients thoroughly until you obtain a uniform mixture. Apply to your hair and leave for 20 minutes. After the specified time, rinse thoroughly with lukewarm water. In the case of subsequent coloring, apply the same prepared mixture to the hair at the roots (regrowth) and leave for 15 minutes. Then apply the mixture to the lengths of your hair and leave for 5 minutes. After the time has elapsed, emulsify gently and rinse thoroughly with lukewarm water. Proceed with the indicated care.

Result: Beautiful, healthy and shiny hairfor a long time.

L'Oreal Professionnel is a world-famous brand of professional hairdressing products offering hair care and styling cosmetics, as well as styling accessories. Dia Light and Dia Color, next to Majirel dyes, are already iconic hair coloring products in the L'Oreal offer. They are distinguished by mild formulas free of ammonia and fragrances.