

Alfaparf Group
Via Cesare Cantù 1, 20123 Milano, Italy
info@alfaparf.com
Use according to directions. Store in a dry place, out of reach of children. Do not swallow. For external use only. In case of allergic reaction, discontinue use and consult a physician.
Professional reconstructing shampoo intended for hair damaged, especially by chemical treatments. A rich mixture of active ingredients allows you to effectively cleanse your hair of any impurities, thus preparing it for the next stages of care. Restores hair strength and vitality. The product is based on a fully vegan formula. It contains hyperfermented oak bark and hyperfermented wine juice, which has a strong regenerative and anti-inflammatory effect. It also has antioxidant properties and thus protects the color of dyed hair. Product packaging is made of 75% recycled plastic.
How to use: Apply an appropriate amount of shampoo to wet hair. Emulsify and then rinse thoroughly with lukewarm water. Repeat the operation if necessary.
Result: Regenerated, moisturized hair full of vitality.
Benvoleo is a new, professional line of Alfaparf Milano products. Following trends and the path leading to environmental protection and respect for the planet, products based on natural, fully vegan ingredients were introduced to the market. They are based on traditional formulas, and their innovation meets ecological trends and is environmentally friendly. Benvoleo is a combination of tradition and modernity. They benefit both the planet and each of us. If you care about the planet, the Benvoleo line will provide you with clean, vegan and sustainable products that respect both your hair and the planet.
Alfaparf Milano is currently a leader in the professional hairdressing services industry. It specializes in products and solutions aimed at caring for the beauty of hair and body. Alfaparf Milano is a brand established in Italy, which is a leader among Italian producers of professional hair cosmetics. Production techniques developed over decades and experience accumulated have allowed us to develop a wide range of hair care, coloring and styling products. They facilitate the work of hairdressers around the world.
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